Crafting a Sophisticated Digital Experience for Liminal Interiors Client: Liminal Interiors

Overview

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Challenges:Liminal Interiors faced significant challenges in digitally representing their premium interior design offerings:

Outdated aesthetics and cluttered layouts
Poor visual hierarchy and suboptimal navigation
Difficulty for visitors in locating project details
Ineffective communication of service value
Low visitor retention and conversion rates

Experience Mapping & Architecture:Our approach began with comprehensive research into user behaviors:

Competitor website analysis
Stakeholder interviews
Detailed user journey mapping
Identification of friction points such as unclear pathways, confusing navigation, and inadequate calls-to-action

Prototype Framework & Wireframing:We developed a highly structured, user-centered framework:

Clear and concise navigation paths
Easy exploration of extensive portfolios
Strategic placement of interactive elements to maximize engagement

Visual Identity & Color Exploration:We aligned Liminal's digital presence with its brand identity:

Sophisticated color schemes
Minimalist design elements
Visual aesthetics conveying luxury and elegance

Creative Direction & Mood Boarding:This phase involved curating visual and textual elements:

Elegant typography and high-quality imagery
Harmonious color schemes creating emotional connections
A cohesive narrative resonating with Liminal’s target audience

High-Fidelity Interface Design:We transformed wireframes into polished, responsive designs:

Emphasis on high-resolution visuals
Sleek transitions and streamlined layouts
Immediate visual engagement highlighting project sophistication

Interactive Motion & Micro-Interaction Engineering:We introduced subtle yet impactful animations:

Enhanced dynamism and user engagement
Micro-interactions enriching user experience
Immersive brand interaction

Iterative Optimization Sprints:We continuously refined based on analytics and user feedback:

Agile methodology ensuring optimal site performance
Improved usability and conversion effectiveness
Alignment with user expectations and business goals

Launch Readiness & Handover:The final phase included rigorous preparation:

Comprehensive testing and detailed documentation
Training to empower client’s ongoing digital management

The redesigned Liminal Interiors website significantly elevated the brand’s digital presence, enhancing visitor retention, customer engagement, and lead conversions, reflecting their high-end offerings.

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Contents Overview

Innovative Solutions for Unique Project Goals

At Rubikn, we crafted tailored solutions that not only met but exceeded our client's expectations. Our approach combined cutting-edge design with strategic functionality to ensure optimal user engagement.

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Journey