Competitive Proof That Wins Deals, Not Debates
Deployable Assets in 10 Business Days
Reality vs. Rhetoric Matrix
We map your top 3 competitors’ marketing claims against verifiable product evidence to expose their proof gaps.
3 Sales Battlecards
One-page cheat sheets equipped with objection counters, landmines to avoid, and trap questions so your reps can confidently defend deals.
Proof-Based Messaging Kit
Campaign-ready copy, 6 defensible ad angles, and an anti-buzzword dictionary that holds up under intense procurement scrutiny.
Built for Series A/B SaaS in Crowded Categories
The Perfect Fit
- You keep seeing the same 2–3 competitors in late-stage deals.
- Your sales team is forced to improvise talk tracks because evaluations stall on competitor claims.
- Leadership or the board is demanding hard, undeniable proof of your differentiation.
- You need sales-ready enablement assets deployed in under two weeks.
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Not a Fit
- You are looking for a general "brand refresh" or new logo.
- You are pre-product-market-fit and don't have established competitors yet.
- You want an agency to track 10+ competitors simultaneously on a daily basis (we do deep, focused sprints).
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From insight to execution,
One connected process
Forensic Collection
We audit competitor ads, release notes, documentation, and UI signals to map their claims and tag verifiable proof gaps.
Asset Construction
We translate raw intelligence into deployable assets, building your Reality vs. Rhetoric Matrix, 3 sales battlecards, and first-draft positioning brief.
Delivery & Enablement
We finalize your messaging kit, hand over the single-source-of-truth Notion repository, and run a 60-minute enablement workshop with your team.
Digital
Solutions
Every project starts with research and ends with growth assets you can measure and use. We work in focused sprints, combining marketing science, data, and creative systems. You’ll get clear frameworks, not fluffy presentations — and every deliverable ties directly to business performance.
Evidence Triangulation
We don't just read your competitors' homepages. We verify claims through strict data triangulation—cross-referencing information from multiple sources like ad libraries, release notes, documentation, and UI signals to expose the reality behind the rhetoric.
Bounded Scope & Focus
Unfocused research leads to analysis paralysis and wasted resources. We enforce disciplined focus by bounding the sprint. We target only your top 3 competitors and define strict success criteria, ensuring every piece of intel ties directly to winning head-to-head deals.
Field-Ready Synthesis
We don't hand you a 40-page PDF of raw data that sits in a drawer. We synthesize our intelligence into deployable, one-page sales battlecards that arm your reps with quick facts and winning counter-arguments they can use in their very next demo.
The Proof Gap Guarantee
We take on the risk. If we do not deliver at least 12 verified proof gaps across your top 3 competitors and 3 defensible positioning angles you can deploy immediately, you do not pay the final 50%, and we will build you an extra competitor battlecard for free.
Quality Control, by Design.
A bounded, low-bandwidth engagement. We apply strict Quality Control at every gate so every claim is source-linked, dated, and confidence-rated. You get evidence your team can actually defend.
Day 0 — Setup
Lock the scope and standards.
Checks: We lock the scope to your specific decision to prevent analysis paralysis. Definitions are standardized and superlatives are flagged.
Outputs: 1-page scope statement, targeted competitor list, and claim taxonomy.
Days 1 – 4 — Forensic Collection
Core rule: No source, no claim.
Checks: Two-pass data extraction, contradiction scans (e.g., homepage vs. docs), and time-sensitive pricing flags.
Outputs: Source index, raw extraction sheet, and evidence confidence ratings.
Days 5 – 7 — Asset Construction
Synthesizing the proof.
Checks: Every row in your matrix receives a source, capture date, evidence type, and assessment rating. Proof gaps are verified.
Outputs: Reality vs. Rhetoric Matrix, 3 Sales Battlecards, and Proof-Based Positioning Brief.
Days 8 – 10 — Delivery & Enablement
Packaging the audit trail.
Checks: Final spot audits on matrix rows, versioning control, and repository usability checks.
Outputs: Final "Source of Truth" Notion/Drive repository, QA summary page, and a 60-minute enablement session with your team.
Ready to unlock proof and momentum?
Get a complete proof pack for your top 3 competitors, built from verifiable evidence and delivered in 10 business days.
Real Decisions, Backed by Evidence
How competitive intelligence clarified positioning, priorities, and growth moves in complex markets.
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