Competitive proof that wins deals, not debates
Evidence-led competitive intelligence for growth-stage B2B SaaS teams. We map your top 3 competitors’ claims vs verifiable product evidence, then turn it into a Reality vs Rhetoric Matrix, 3 battlecards, and a proof-based messaging kit your team can defend in demos, evaluations, and procurement.
Matrix
Battlecards
Messaging Kit
We help marketing and GTM leaders turn competitive confusion into proof-based differentiation. Choose the Competitive Proof Sprint when you keep running into the same competitors, deals stall in evaluation, or every vendor sounds identical. You get evidence-tagged insights and sales-ready assets your team can actually use. Fixed scope, delivered in 10 business days. Founding client pricing available for the first 3 teams.
Proof that differentiates, messaging that holds up, battlecards your team will use
A modular proof pack built from public evidence, designed for adoption across marketing, sales, and enablement.
Reality vs Rhetoric Matrix
A scorecard that maps competitor claims (ads, landing pages, talk tracks) against verifiable evidence (docs, release notes, product signals, integrations). Highlights proof gaps, contradictions, and where the category is overpromising.
Sales battlecards (3 competitors)
One page per competitor with “what they claim vs what they ship,” landmines to avoid, objection counters, trap questions, and “when we win vs when we lose” guidance. Built for demos, evaluation calls, and enablement.
Proof-based positioning brief
Your defensible POV, the claims you are allowed to make (with evidence), claims to tighten or remove, and an anti-buzzword dictionary so your team stops sounding like the category.
Competitive messaging kit
Homepage hero options, positioning pillars plus proof points, 6 competitive ad angles, and procurement-ready proof bullets you can drop into security reviews, questionnaires, and diligence decks.
Evidence repository (Notion or Drive)
All screenshots, links, evidence snippets, matrix, battlecards, and copy in one place so marketing and sales stay aligned and updates happen in days, not quarters.
From competitive confusion to confident differentiation
In 10 business days, you go from “we think we’re different” to a proof pack you can defend under scrutiny. Less buyer skepticism, cleaner differentiation, and stronger competitive conversations.
Lower buyer skepticism
Evidence-tagged claims reduce pushback in evaluations and procurement.
Cleaner differentiation
Stop repeating category language and anchor your story in proof, not vibes.
Sales-ready talk tracks
Battlecards prevent self-sabotage and sharpen objection handling.
Proof Gap Guarantee
At least 12 verified proof gaps across the top 3 competitors plus 3 defensible positioning angles, or you do not pay the final 50% and you get 1 extra battlecard.
From competitor noise to deal-ready proof
A structured sprint that removes guesswork and builds momentum at every stage.
Collect claims fast
Capture competitor positioning across ads, landing pages, decks, talk tracks, and category language.
Verify evidence
Cross-check claims using public sources: docs, release notes, help centers, product UI signals, integrations, and reviews.
Build the proof pack
Matrix, 3 battlecards, positioning brief, messaging kit, and a tagged evidence trail.
Enable adoption
Recorded delivery session plus handoff repository, with a simple rollout plan for marketing and sales.
Why competitive proof pays off
Proof that credibility and differentiation improve conversion in competitive deals.
Proof beats promises.
When buyers cannot verify your claims, they default to the safest option. Proof changes the risk equation.
Better talk tracks win.
Brands with strong distinctive assets (logos, colors, taglines) see higher recall at the same spend.
Reduce evaluation drag.
Clear proof points and procurement-ready bullets shorten back-and-forth and reduce stalls.
Alignment accelerates shipping.
A single source of truth keeps marketing and sales consistent across every touchpoint.
Ready to unlock proof and momentum?
Get a proof pack for your top 3 competitors, built from verifiable evidence, delivered in 10 business days.
Quality Control, by Design.
A bounded, low-bandwidth engagement. We apply strict Quality Control at every gate so every claim is source-linked, dated, and confidence-rated. You get evidence your team can actually defend.
Day 0 — Setup
Lock the scope and standards.
Checks: We lock the scope to your specific decision to prevent analysis paralysis. Definitions are standardized and superlatives are flagged.
Outputs: 1-page scope statement, targeted competitor list, and claim taxonomy.
Days 1 – 4 — Forensic Collection
Core rule: No source, no claim.
Checks: Two-pass data extraction, contradiction scans (e.g., homepage vs. docs), and time-sensitive pricing flags.
Outputs: Source index, raw extraction sheet, and evidence confidence ratings.
Days 5 – 7 — Asset Construction
Synthesizing the proof.
Checks: Every row in your matrix receives a source, capture date, evidence type, and assessment rating. Proof gaps are verified.
Outputs: Reality vs. Rhetoric Matrix, 3 Sales Battlecards, and Proof-Based Positioning Brief.
Days 8 – 10 — Delivery & Enablement
Packaging the audit trail.
Checks: Final spot audits on matrix rows, versioning control, and repository usability checks.
Outputs: Final "Source of Truth" Notion/Drive repository, QA summary page, and a 60-minute enablement session with your team.
One fixed scope. Zero surprises.
We don't do endless consulting retainers or bill by the hour. You get a complete, field-ready competitive package delivered in exactly 10 days.
10-Day Delivery
From our 45-minute kickoff call to handing over the final Notion repository, the entire sprint takes exactly two weeks.
Split Payment Structure
To keep it simple, it's $2,250 upfront to start the forensic research, and $2,250 on final delivery.
The Proof Gap Guarantee
If we don't deliver at least 12 verified proof gaps and 3 defensible angles, you don't pay the final 50%, plus you get an extra battlecard free.
(Standard price: $7,500)
Research insights
Clear answers to your most pressing research and intelligence questions
A: Most teams can collect notes. The hard part is the evidence standard, proof-gap tagging, and packaging it into assets sales will actually use. This sprint is built to be fast, defensible, and adoption-ready.
A: One lost competitive deal can cost more than the sprint. The output reduces messaging debate cycles, improves competitive calls, and creates proof bullets that hold up in reviews and procurement.
A; Expect fewer “you sound like everyone else” objections, stronger competitive conversations, and faster alignment between marketing and sales. The most direct ROI shows up in higher-quality pipeline and fewer stalled evaluations.
A: Yes. You will get at least 12 verified proof gaps across the top 3 competitors plus 3 defensible positioning angles. If not, you do not pay the final 50%, and you get 1 extra battlecard.
A: This is designed to be low-effort. You provide your top competitors and your current narrative. Everything else is handled asynchronously, then delivered in one enablement session.
Need more information?
We're ready to answer your specific research questions