Cookie
Policy.

How Rubikn uses cookies and similar technologies on rubikn.com to keep the site running, remember your preferences, and understand how visitors interact with our pages.

Last updated:

1. What Are Cookies?

Cookies are small text files that a website places on your device (computer, tablet, or mobile phone) when you visit. They allow the site to recognise your device and store information about your preferences or past actions.

There are two broad categories:

  • Session cookies — temporary cookies that are deleted when you close your browser. They help the site function during a single browsing session.
  • Persistent cookies — cookies that remain on your device for a set period or until you delete them manually. They remember your preferences and actions across multiple visits.

2. Similar Technologies

In addition to cookies, we may use other tracking technologies that serve a similar purpose:

  • Pixels and tags — small, transparent images or code snippets embedded in web pages or emails that record whether a page or email has been viewed and collect basic interaction data.
  • Local storage — a browser feature that allows websites to store data locally on your device, similar to cookies but with a larger storage capacity and no automatic expiration.
  • SDKs (Software Development Kits) — code libraries integrated into applications that can collect usage data, device identifiers, and interaction metrics.

3. Why We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Make the site work — essential cookies enable core functionality such as secure form submissions, session management, and load balancing.
  • Remember your preferences — functional cookies store your language, region, and consent choices so you do not have to re-enter them on every visit.
  • Understand how visitors use the site — analytics cookies help us measure traffic, identify popular pages, and improve site performance and content.
  • Measure marketing effectiveness — marketing cookies set by advertising and social media partners help us understand how visitors arrive at rubikn.com and measure the reach of our campaigns.

4. Types of Cookies

A. Strictly Necessary

These cookies are required for the site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as submitting a form, setting your privacy preferences, or logging in.

  • Security — CSRF tokens that protect against cross-site request forgery.
  • Load balancing — session identifiers that ensure requests are routed correctly.
  • Consent management — cookies that record your cookie consent preferences.
  • Basic functionality — session cookies that maintain state while you browse.
B. Functional

Functional cookies enable the site to remember choices you make and provide enhanced, personalised features. If you block these cookies, some or all of these features may not function properly.

  • Language preferences — remembering your selected language across visits.
  • Region settings — storing your geographic region for localised content.
C. Performance / Analytics

These cookies collect information about how visitors use the site, including which pages are visited most often and whether visitors encounter error messages. Data is used in aggregate to improve the site and our content.

  • Visitor behaviour — understanding browsing patterns, session duration, and page interactions.
  • Performance improvement — identifying slow pages, broken links, and areas that need optimisation.

We use Google Analytics 4 for this purpose. Google Analytics is configured in IP-anonymised mode under Google’s Consent Mode v2, which means no analytics data is collected until you accept.

D. Marketing / Attribution

Marketing cookies are set by third-party platforms we use to understand which channels drive qualified pipeline and to reach similar audiences with advertising. They identify your browser or device but are not used to sell your data.

  • Apollo.io Website Tracker — identifies returning visitors, attributes pipeline activity to marketing touchpoints, and enables account-based outreach. See Apollo’s privacy policy.
  • LinkedIn Insight Tag — measures the performance of our LinkedIn ad campaigns and lets us retarget visitors on LinkedIn. See LinkedIn’s privacy policy.

Marketing cookies are only placed after you accept in the cookie banner.


5. Cookies We Use

The table below lists the specific cookies and identifiers currently active on rubikn.com.

Category Cookie / Identifier Provider Purpose Duration
Strictly Necessary rubikn_cookie_consent Rubikn (localStorage) Records your cookie consent choice so the banner is not shown again Until cleared
Strictly Necessary theme Rubikn (localStorage) Remembers your light / dark mode preference Until cleared
Analytics _ga Google Analytics (GA4) Distinguishes users 2 years
Analytics _ga_<container-id> Google Analytics (GA4) Maintains session state 2 years
Analytics _gcl_au Google Tracks conversions and ad performance 3 months
Analytics / Marketing apollo_* identifiers Apollo.io Website Tracker Identifies returning visitors and attributes pipeline activity so we can measure which pages and campaigns influence business outcomes Up to 1 year
Marketing li_fat_id LinkedIn Insight Tag Conversion tracking for LinkedIn ads 30 days
Marketing li_sugr LinkedIn Insight Tag Browser identification for ads 90 days
Marketing UserMatchHistory LinkedIn Insight Tag Ad measurement and retargeting 30 days
Marketing bcookie, bscookie LinkedIn Insight Tag Browser ID for fraud prevention 2 years
Marketing lidc LinkedIn Insight Tag Routing visitors to the correct data centre 1 day

Analytics and marketing cookies are only set after you accept in the cookie banner. If you reject or close the banner without accepting, none of the cookies in the Analytics or Marketing rows are placed on your device.


6. How to Manage Cookies

Most web browsers allow you to control cookies through their settings. You can typically find these controls in the "Settings", "Preferences", or "Privacy" section of your browser.

  • Google Chrome — Settings → Privacy and Security → Cookies and Other Site Data
  • Mozilla Firefox — Settings → Privacy & Security → Cookies and Site Data
  • Apple Safari — Preferences → Privacy → Manage Website Data
  • Microsoft Edge — Settings → Cookies and Site Permissions → Manage and Delete Cookies

Please note that blocking or deleting certain cookies may impact the functionality of rubikn.com. Strictly necessary cookies cannot be disabled as they are essential for the site to operate. If you block all cookies, some features and services may not work as expected.


7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites you visit indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. As a result, rubikn.com may not respond to all Do Not Track signals at this time. We will continue to monitor developments around DNT standards and update our practices accordingly.


8. Third-Party Cookies

Some cookies on rubikn.com are set by third parties such as analytics providers, advertising networks, and social media platforms. These third-party cookies are governed by the respective privacy policies of those providers, not by this Cookie Policy. We encourage you to review the privacy and cookie policies of any third-party services you interact with through our site.


9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.


10. Contact

If you have any questions about this Cookie Policy or the way we use cookies and similar technologies, please contact us:

  • Emailcontact@rubikn.com
  • Address — 651 N Broad St, Suite 201, Middletown, DE 19709

If you have questions about how Rubikn handles cookies or your personal data, write to us at contact@rubikn.com. A human reads every message.

Rubikn Research Co. — 651 N Broad St, Suite 201, Middletown, DE 19709