Freshly Baked Happiness: A Digital Transformation for Sweet Haven Bakery

Overview

To effectively utilize this component with Finsweet's Table of Contents attributes, please adhere to the following guidelines:

Ensure to remove the existing class from the content27_link item, as Webflow's native current state will be applied automatically.
For adding interactions that allow sections in the table of contents to expand and collapse, select the content27_h-trigger element, add an element trigger, and choose Mouse click (tap).
On the first click, select the custom animation 'Content 28 table of contents [Expand]', and for the second click, choose 'Content 28 table of contents [Collapse]'.
In the Trigger Settings, make sure to deselect all checkboxes except for Desktop and above to prevent bugs on tablet and smaller devices.

Sweet Haven Bakery came to us with an outdated one-page Webflow template that failed to convey the richness of their brand and made it difficult for customers to place orders or explore seasonal offerings. Foot traffic was solid, but online orders were lagging, and event planners struggled to find customization options quickly.

User Research & Empathy Mapping
- Conducted interviews with three customer segments: daily drop-in visitors, wedding planners, and local cafés that wholesale their breads.
- Mapped pain points: hard to discover daily specials, no intuitive “order custom cake” flow, lack of visual hierarchy leading to decision paralysis.
Story-Driven Content Strategy
- Developed a narrative arc around “freshly baked happiness,” using evocative photography and testimonials to spotlight family traditions and craft techniques.
- Wrote feature copy illustrating the journey from sourcing organic flour to delivering a bespoke wedding cake.
Information Architecture & Wireframes
- Designed a sitemap that prioritized key actions—“Order Now,” “View Daily Specials,” “Request Custom Cake”—while keeping community stories easily accessible.
- Built low-fi wireframes to optimize for both desktop and mobile, ensuring the “Order” button remained within thumb-reach on phones.
Visual Identity & Mood
- Expanded the bakery’s warm palette (creamy ivory, cinnamon brown) with accent colors for seasonal specials.
- Mood-board sessions captured textures of flour, wood-fired ovens, and hand-decorated frosting to guide UI elements and hover states.
Interaction & Micro-Animations
- Engineered subtle scroll-triggered parallax for hero imagery, conveying depth and warmth.
- Added micro-interactions: a “flour-dust” effect on button hover, animated progress bar during cake customization, and a delighting “pop” when adding items to cart.
Iterative Testing & Optimization
- Ran two rounds of user-testing with five participants per round, collecting heatmaps and click-through data.
- Refined layout: relocated the FAQ section below “Order” calls-to-action, reduced toaster popups, and improved load-times by compressing imagery without quality loss.
Launch Readiness & Handover
- Implemented SEO best practices: meta tags optimized for “artisan bakery,” structured data for opening hours, and integrated Google Analytics.
- Delivered a custom Webflow CMS tutorial for the bakery team, empowering them to update daily specials, seasonal menus, and gallery items without developer support.

‍

Contents Overview

Innovative Solutions for Unique Project Goals

At Rubikn, we crafted tailored solutions that not only met but exceeded our client's expectations. Our approach combined cutting-edge design with strategic functionality to ensure optimal user engagement.

Learn More

Journey